International Student Recruitment Made Easy
International Student Recruitment
Get the Students You Want – Best Marketing Strategies for Universities and Schools
It’s not the size of your marketing budget that decides whether you get the students you want or not. It’s how you spend it – or to be more precise – which strategy you choose to follow.
Since you are reading this, you probably are familiar with buying online advertising in general. Online advertising has many strong benefits compared to paper-based advertising; it’s easy to track the number of views, clicks, and campaign results. This information proves or disproves whether the return on investment (enrollment leads and applications) is positive for your school. But more importantly, it enables you to improve your campaign continuously.
The education industry is overwhelming in both its size and complexity. The competition in getting the best students can be a difficult task if you choose the wrong strategy. Google AdWords changed the world when they introduced their service, adding relevant ads to their search engine. Even with relevant keywords, you soon discover that even the biggest advertising budget can be spent without “winning the competition”. It’s no wonder why paper-based advertising is ineffective compared to online advertising: The famous needle in the haystack is still a struggle even with relevant search keywords.
That’s when Masterstudies Marketing Group solves the puzzle. Marketing spending should not be about finding potential students in general. Why? No one can afford saying hello to every potential student. There are millions of them! And relevant search keywords are not enough – a more targeted approach is needed. That is where Masterstudies Marketing Group can really help you to be successful.
"In our view Masterstudies.com is one of only a handful of sites who truly understand the power of the web and offer a unique value proposition backed up with a high quality of service."
“Nottingham Business School is a long-standing client of Masterstudies.com and a very happy one. We remain highly satisfied with the quality of service provided and the business results that have followed. The team at Masterstudies understand the market, social trends and media. If you need professional help in improving your recruitment performance and input quality then look no further."